Danique de Bies





De winkel van modetoppers (or: The store of fashionistas) is the fashion campaign for bol.com’s autumn and winter wear of 2023. In the film, we zoom in on the Dutch habit of not being able to take a compliment. We downplay it, immediately admit where it’s from, and ultimately, create a bit of an awkward situation.

bol. / Modetoppers

 




We make the fact that you can buy fashion on bol an obvious given: You can buy anything there. Baking products, the best books, even lingerie. So of course, you can also buy the nicest fashion items.

To fit the digital space, online assets were short and snappy, showcasing as many outfits as possible for different audiences.
Client
Agency
CD
Strategy
Creative
Production
Direction
Edit
Grading
Sound
Design
Music
Account
PMbol.
DEPT®
Ramin Bahari, André Dammers
Yolan Post, Dennis Hamakers
Danique de Bies, Hugo van der Kun
Friso de Ronden, DPPLR
Victoria Warmerdam
Gert-Willem Visser
Captcha
Earforce
Bart van der Hoorn, Immanuel de Jong
Massive Music
Daan Hüllsman, Auke Roggeveen
Fleur Corman, Lotte Nijland