5K1N makes scientifically formulated skincare easy, light-hearted and enjoyable, without losing its expertise. For the new skincare brand, DEPT® created a fresh look for the new skincare brand, along with a social strategy to introduce them to the public.
Gabson / 5K1N Cosmetics
This project was awarded with a Bronze Lamp at DCA23 for Packaging.
Building up the brand included designing the packages for 5K1N’s five products, as well as the initial brand photography.
To enrich the brand and add a human touch to the scientific realm, a handwritten layer was created with a custom font and drawn elements. These elements are to be placed freely over the grid-like visuals and come to life on socials.
Client Agency CD Strategy Art Creative Copy Design Illustration Account PMGabson b.v. DEPT® Manuel Di Tolve Stefanie Kaandorp Pim van Bommel Ana Rangel, Danique de Bies Lisa Kapan Sander van Lit, Christian Lank Danique de Bies Ayaan Nour Bonnie van den Heuvel