Danique de Bies





Paying friends for a restaurant bill, buying concert tickets, or settling invoices – it simply works, without thinking. Now, as the European Payments Initiative (EPI) transitions iDEAL to Wero, a campaign aimed at reassuring consumers that their trusted payment habit isn’t changing, just its name.

Wero / Sowieso

 






 For the campaign films, director Anna Maria van ‘t Hek of Pink Rabbit drew inspiration from renowned photographers who capture the everyday in unique ways, developing her own visual language that grounds the campaign in authentic Dutch life.



The 360-degree campaign runs across DOOH, digital, and social media, showing the magenta to yellow shift in an attention-grabbing design. It focuses on driving awareness and usage, cementing the Wero name with Dutch consumers as the brand continues its European rollout.
Client
Agency
ECD
CD
Strategy
Art Direction
Copy
Social Creative
Agency Production
Design
Client Services

Production Video
Direction
DOP
Executive Production
Production
Edit
VFX
Grading
Sound
Music
VO

Production Photography
Executive Production
Photography
 Wero
DEPT®
Emilio de Haan
Manuel Di Tolve
Rens Verweij, Heleen Hidskes, Eline Zick
Danique de Bies, Matthijs Groos
Hugo van der Kun, Dylan de Backer
Tom Jacobs, Nadine Bagnay
Dennis Gijsbers, Isabel van der Kroft Glanzberg
Immanuel de Jong, Dora Visky, Sander Puhl
Miriam Rapon, Jonah Pronk, Eyup Cakmak

Pink Rabbit
Anna Maria van ‘t Hek
Kamiel Doens
Niels Visser
Inge Zoete
Annelien van Wijnbergen
Squarepxl
de Grot
Public Audio
Audentity, Niels den Otter
Jade Olieberg

Cake Film & Photo
Anne van Kuijk
Dennis Branko